Tiger Woods delivered an unusual public shoutout to Tommy Fleetwood during the second round of The Open at Royal Birkdale, posting a short message that quickly became a talking point alongside Fleetwood’s on-course progress. On July 17, Woods shared a photo of Fleetwood on X and wrote, “Looking good out there,” a brief line that stood out because Woods rarely comments publicly on another player’s tournament outfit.
The moment mattered beyond social media chatter because Fleetwood has been one of the most visible PGA Tour players wearing Sun Day Red, the golf apparel brand Woods launched after nearly two years of building it. With The Open—golf’s oldest major—providing a global stage, Woods’ post effectively amplified attention around the brand while Fleetwood continued his campaign at Royal Birkdale.
Woods’ rare post puts Sun Day Red back in focus
According to the report, Woods launched Sun Day Red after spending close to two years developing the apparel line. Since its debut, several PGA Tour players have begun wearing Sun Day Red clothing during tournaments, and Fleetwood has emerged as one of the most noticeable names associated with the brand.
During Friday’s round at Royal Birkdale, Fleetwood was seen wearing a bluish-grey quarter-zip paired with relaxed navy trousers as he moved around the course with his caddie. As cameras followed the English golfer, Woods reposted the image and added his message: “Looking good out there.”
The post drew attention specifically because it was not typical of Woods’ public behavior. The article notes that Woods does not often comment on another player’s tournament outfit, making the message feel like a rare, direct endorsement—especially given Woods’ connection to the clothing Fleetwood has been wearing.
Fleetwood’s look also aligned with what the brand has been promoting since launch. Rather than leaning into bright colors or bold designs, Sun Day Red has focused on clean, comfortable styles intended to work both on and off the course. In that context, Fleetwood’s understated combination at The Open fit the brand’s described direction, and Woods’ post reinforced the association in real time.
A simple message that stood out
While the message itself was short, its impact came from who posted it and when. Woods’ public praise arrived during a major championship week, and it centered on Fleetwood’s appearance—an angle that is not typically the headline when Woods posts about tournament action. That contrast helped the post travel quickly among fans who noticed the unusual nature of the endorsement.
Fleetwood’s outfits have been a storyline across recent events
The Open moment was not the first time Fleetwood’s clothing choices became part of the conversation. The report points to last week’s Scottish Open, where fans noticed Fleetwood wearing tan pleated trousers with a looser fit than what is commonly seen on the PGA Tour.
That sparked speculation on social media that the trousers could have been an early version of Sun Day Red’s Dyman Classic pants before an official release. The idea circulated online, though the report notes that neither Fleetwood nor Sun Day Red confirmed whether the trousers were a new product.
Even as the clothing discussion continued, Fleetwood’s focus remained on his golf. The report states that at the time he was one under par and tied for 38th place, with Lucas Herbert leading the field. With The Open being played on home soil for Fleetwood, the week carried added significance, and Woods’ public message became another notable moment in his tournament narrative.
